After our third HungarianBrands award, we earned our third Business Superbrands award. The 12 years old Business Superbrands program highlights the best companies in the business sector (B2B). The companies were chosen from the Bisnode database according to the recommendations of professional organizations and associations after a financial and professional screening for companies that are not in contact with the consumers but still perform well in business life.
Unlike the appearance, the Superbrands award is not decided by the jury but earned by the brand. This fact does not, of course, undermine the jury's role. Highly qualified professionals validate this success with a strict set of rules, and this their contribution to the award is widely acknowledged. The Superbrands Award is of real value, which means it is proof of past performance and a powerful incentive to preserve and further enhance the brand's prominent role.
Dr. István Salgó, President of the Business Superbrands committee
We are proud to have earned the Business Superbrands Award three times. We are in a busy period, Eleven Ltd. has been working with a lot of waterparks in recent years, and it is good to know that we are still moving in the right direction.
All value creator initiatives are critical in a brand's life. The Superbrands Award is essential for brand building, as it highlights the value of a particular brand. There has been a massive reorganization on the market between brand manufacturers and consumers in recent years. In the web2 era, the consumer has much more means to orientiate between the many different brands, elevate brands from nothing with a single click, or knock them into the ground. Today, producing a good product is not enough; consistent brand building involves ethical corporate behaviour transparency and treating consumers as partners.
Zoltán Fekete, Secretary-General of Branded Goods Association Hungary
We hope that we can continue collecting awards, and one day we can put 11 Superbrands awards on our wall to make the number match our name. In the meantime, we would like to thank everyone we shook hands with over the years for their trust.